AI Insights · Timothy · October 2025
Top 5 Social Apps Performance in Uruguay, Q3 2025
Explore the performance trends of the top social apps in Uruguay during Q3 2025, including downloads, revenue, and active users.
In the third quarter of 2025, the top social apps in Uruguay experienced notable trends in downloads, revenue, and active user engagement, according to data from Sensor Tower.
TikTok - Videos, Shop & LIVE showed a varied revenue trend, peaking at approximately $19.2K in mid-July. However, revenue saw a gradual decline towards the end of the quarter, stabilizing around $17K. Downloads started strong with over 16K in early July but tapered off to about 10.9K by late September. Active users displayed a steady upward trajectory, closing the quarter at around 853K.
Instagram exhibited a decline in weekly revenue, dropping from $5.8K to $3.7K. Downloads also decreased, starting at 11.3K and ending at 9.6K. Despite these declines, active user numbers remained robust, maintaining over 940K throughout the quarter.
Facebook experienced relatively stable revenue, peaking at around $1.4K in early September. Download numbers fluctuated slightly, averaging around 10K weekly. Active users remained consistent, hovering around 780K.
Threads saw a decline in downloads, starting at 7.9K and dropping to 6.2K by the end of September. Despite this, active users increased, reaching approximately 461K.
OmeTV – Video Chat Alternative experienced a stable revenue trend, ending the quarter at $835. Downloads decreased from nearly 5K to around 3.3K, while active users showed a declining trend, ending at about 23.5K.
These insights highlight the dynamic nature of the social app market in Uruguay, with varying trends in user engagement and monetization strategies. For more detailed insights and data, visit Sensor Tower.
